Hedon EOS 2026 — Weekly Operating Playbook

Hover any cell to see this week's work

Pre

Step 1

Step 2

Black Friday

Gifting

Handover

★ Monday meeting

Week

W-2

20 Aug

W-1

27 Aug

03 Sep

10 Sep

17 Sep

24 Sep

01 Oct

08 Oct

15 Oct

22 Oct

29 Oct

05 Nov

W10

12 Nov

W11

19 Nov

W12

26 Nov

W13

03 Dec

W14

10 Dec

W15

17 Dec

W16

24 Dec

W17

31 Dec

W18

07 Jan

W19

14 Jan

Sale step

On Site

Ads

Social

Hedon

Reporting

Hover any coloured cell for details · click an empty cell to add work.

03 Discount depth · the ladder

Product line	Step 1	Step 2	Black Friday	Rationale
Current core	10%	10%	15%	One-season exception. Holds flat. Returns full price Feb 2027.
Hedonist (open face)	20%	30%	40%	Carries working depth. Where stock risk sits.
Heroine Racer (full face)	20%	30%	40%	Same ladder as Hedonist. Carbon fiber margin absorbs depth.
Epicurist 2.0	20%	30%	40%	Tracks seasonal. Belgian visor margin is the buffer.
Accessories & apparel	20%	30%	40%	Highest product margins in range — depth here lifts basket size.
Psilo Explorer	Full price	Full price	10%	Held out until BF. Size range only completes in September.
Archive (all stock)	40%	50%	60%	Holds 60% from BF through Feb handover. Floor set vs distributor bulk.

04 Who does what · by deadline

Hedon · Operations & Finance

19 AugStep 1 line list (tier + stock + sizes)
21 AugSign-off on depths
26 AugArchive pre-move executes
21 SepStep 2 line list confirmed
9 NovBF line list confirmed
17 NovLarger archive move executes
1 DecSale closes · full price returns
Feb 27Season handover · archive final

Hedon · CEO

21 AugDiscount depth sign-off
SepQuarterly strategy review
Feb 27New collection launch approval

Hedon · Content

26 AugCampaign content + imagery to Supplyant
15 SepPsilo story assets
20 OctCustom Builder hero assets
17 NovBF hero assets
1 DecGifting content goes live

Supplyant · Strategy + Planning

21 AugSell-through forecast vs proposed depths
21 AugMedia plan + forecast by step
25 AugEmail calendar across three steps
25 AugCreative schedule with lead times
29 SepStep 2 line list draft
27 OctBF line list + forecast refresh

Supplyant · Creative

18 AugFormat requirements back to Content
7 Sep+Weekly flash (every Mon)
29 SepStep 2 creative delivered
10 NovBF creative delivered
1 DecGifting creative live

Supplyant · Lifecycle

1 SepMember codes generated + tested
2 SepMember access opens
4 SepSale prices live
17 NovBF member codes

Supplyant · Media buyer

25 AugStep 1 budget + targeting
2 OctStep 2 budget refresh
10 NovBF budget + audience
1 DecGifting campaign budget

Supplyant · Analyst

weeklySell-through per line + per tier
weeklyMember redemption rate
weeklyAOV by step + by line
weeklyAccessory attach rate
weeklyCustom Builder inquiries
monthlyCrash Replacement uptake

05 Weekly meeting rhythm

Standing format (Mondays, 30 min)

5 min — Numbers: Weekly sell-through per line, AOV, member redemptions, accessory attach, archive moved value
10 min — Line list decisions: Any SKUs to add/drop/archival from current step, what changes for next step
10 min — Creative + content: What's shipping this week, what needs re-briefing, content pillars coverage
5 min — Risks & decisions: Open decision gates, escalations to Hedon CEO or finance

Cadence at each step boundary (extra meetings)

T-3 weeks: Forecast lock for next step
T-2 weeks: Line list + archive move confirmed (must not slip)
T-1 week: Creative delivered from Supplyant to Hedon Content
T-2 days: Pricing loaded into Shopify
T-48 hours: Member codes generated and tested
T-0: Step opens — public or member access

Edit client

Client name Lanes (one per line) Section 03 — ladder / table HTML

<table>
<thead><tr><th>Product line</th><th>Step 1</th><th>Step 2</th><th>Black Friday</th><th>Rationale</th></tr></thead>
<tbody>
<tr><td><div class="line-cell"><div class="line-dot" style="background:var(--gold)"></div>Current core</div></td><td><span class="pct shallow">10%</span></td><td><span class="pct shallow">10%</span></td><td><span class="pct mid">15%</span></td><td>One-season exception. Holds flat. Returns full price Feb 2027.</td></tr>
<tr><td><div class="line-cell"><div class="line-dot" style="background:var(--gold)"></div>Hedonist (open face)</div></td><td><span class="pct mid">20%</span></td><td><span class="pct mid">30%</span></td><td><span class="pct deep">40%</span></td><td>Carries working depth. Where stock risk sits.</td></tr>
<tr><td><div class="line-cell"><div class="line-dot" style="background:var(--wine)"></div>Heroine Racer (full face)</div></td><td><span class="pct mid">20%</span></td><td><span class="pct mid">30%</span></td><td><span class="pct deep">40%</span></td><td>Same ladder as Hedonist. Carbon fiber margin absorbs depth.</td></tr>
<tr><td><div class="line-cell"><div class="line-dot" style="background:var(--teal)"></div>Epicurist 2.0</div></td><td><span class="pct mid">20%</span></td><td><span class="pct mid">30%</span></td><td><span class="pct deep">40%</span></td><td>Tracks seasonal. Belgian visor margin is the buffer.</td></tr>
<tr><td><div class="line-cell"><div class="line-dot" style="background:var(--muted)"></div>Accessories & apparel</div></td><td><span class="pct mid">20%</span></td><td><span class="pct mid">30%</span></td><td><span class="pct deep">40%</span></td><td>Highest product margins in range — depth here lifts basket size.</td></tr>
<tr><td><div class="line-cell"><div class="line-dot" style="background:var(--gold-deep)"></div>Psilo Explorer</div></td><td><span class="pct full">Full price</span></td><td><span class="pct full">Full price</span></td><td><span class="pct shallow">10%</span></td><td>Held out until BF. Size range only completes in September.</td></tr>
<tr style="background: rgba(184,46,106,.08)"><td><div class="line-cell"><div class="line-dot" style="background:var(--wine)"></div>Archive (all stock)</div></td><td><span class="pct mid">40%</span></td><td><span class="pct mid">50%</span></td><td><span class="pct deep">60%</span></td><td>Holds 60% from BF through Feb handover. Floor set vs distributor bulk.</td></tr>
</tbody>
</table>

Section 04 — owners / cards HTML

<div class="owner-card"><h4>Hedon · Operations & Finance</h4><ul>
    <li><span class="due">19 Aug</span>Step 1 line list (tier + stock + sizes)</li>
    <li><span class="due">21 Aug</span>Sign-off on depths</li>
    <li><span class="due">26 Aug</span>Archive pre-move executes</li>
    <li><span class="due">21 Sep</span>Step 2 line list confirmed</li>
    <li><span class="due">9 Nov</span>BF line list confirmed</li>
    <li><span class="due">17 Nov</span>Larger archive move executes</li>
    <li><span class="due">1 Dec</span>Sale closes · full price returns</li>
    <li><span class="due">Feb 27</span>Season handover · archive final</li>
  </ul></div>
  <div class="owner-card"><h4>Hedon · CEO</h4><ul>
    <li><span class="due">21 Aug</span>Discount depth sign-off</li>
    <li><span class="due">Sep</span>Quarterly strategy review</li>
    <li><span class="due">Feb 27</span>New collection launch approval</li>
  </ul></div>
  <div class="owner-card"><h4>Hedon · Content</h4><ul>
    <li><span class="due">26 Aug</span>Campaign content + imagery to Supplyant</li>
    <li><span class="due">15 Sep</span>Psilo story assets</li>
    <li><span class="due">20 Oct</span>Custom Builder hero assets</li>
    <li><span class="due">17 Nov</span>BF hero assets</li>
    <li><span class="due">1 Dec</span>Gifting content goes live</li>
  </ul></div>
  <div class="owner-card"><h4>Supplyant · Strategy + Planning</h4><ul>
    <li><span class="due">21 Aug</span>Sell-through forecast vs proposed depths</li>
    <li><span class="due">21 Aug</span>Media plan + forecast by step</li>
    <li><span class="due">25 Aug</span>Email calendar across three steps</li>
    <li><span class="due">25 Aug</span>Creative schedule with lead times</li>
    <li><span class="due">29 Sep</span>Step 2 line list draft</li>
    <li><span class="due">27 Oct</span>BF line list + forecast refresh</li>
  </ul></div>
  <div class="owner-card"><h4>Supplyant · Creative</h4><ul>
    <li><span class="due">18 Aug</span>Format requirements back to Content</li>
    <li><span class="due">7 Sep+</span>Weekly flash (every Mon)</li>
    <li><span class="due">29 Sep</span>Step 2 creative delivered</li>
    <li><span class="due">10 Nov</span>BF creative delivered</li>
    <li><span class="due">1 Dec</span>Gifting creative live</li>
  </ul></div>
  <div class="owner-card"><h4>Supplyant · Lifecycle</h4><ul>
    <li><span class="due">1 Sep</span>Member codes generated + tested</li>
    <li><span class="due">2 Sep</span>Member access opens</li>
    <li><span class="due">4 Sep</span>Sale prices live</li>
    <li><span class="due">17 Nov</span>BF member codes</li>
  </ul></div>
  <div class="owner-card"><h4>Supplyant · Media buyer</h4><ul>
    <li><span class="due">25 Aug</span>Step 1 budget + targeting</li>
    <li><span class="due">2 Oct</span>Step 2 budget refresh</li>
    <li><span class="due">10 Nov</span>BF budget + audience</li>
    <li><span class="due">1 Dec</span>Gifting campaign budget</li>
  </ul></div>
  <div class="owner-card"><h4>Supplyant · Analyst</h4><ul>
    <li><span class="due">weekly</span>Sell-through per line + per tier</li>
    <li><span class="due">weekly</span>Member redemption rate</li>
    <li><span class="due">weekly</span>AOV by step + by line</li>
    <li><span class="due">weekly</span>Accessory attach rate</li>
    <li><span class="due">weekly</span>Custom Builder inquiries</li>
    <li><span class="due">monthly</span>Crash Replacement uptake</li>
  </ul></div>

Token: ztnfY7pnY0kvEAnwIK40nNTIAIr_GG6A

End of Season Sale 2026 — Week by Week

04 Week by week · interactive

Hover any cell to see this week's work

01 Jobs this week

Sale step

Email

On Site

Ads

Social

Hedon

02 Jobs next week

Email

On Site

Ads

Social

Hedon

Reporting

03 Discount depth · the ladder

04 Who does what · by deadline

Hedon · Operations & Finance

Hedon · CEO

Hedon · Content

Supplyant · Strategy + Planning

Supplyant · Creative

Supplyant · Lifecycle

Supplyant · Media buyer

Supplyant · Analyst

05 Weekly meeting rhythm

Standing format (Mondays, 30 min)

Cadence at each step boundary (extra meetings)

Edit tasks

Edit client

04 Week by week · interactive

Hover any cell to see this week's work

Add work —

01 Jobs this week

Sale step

Email

On Site

Ads

Social

Hedon

02 Jobs next week

Email

On Site

Ads

Social

Hedon

Reporting

03 Discount depth · the ladder

04 Who does what · by deadline

Hedon · Operations & Finance

Hedon · CEO

Hedon · Content

Supplyant · Strategy + Planning

Supplyant · Creative

Supplyant · Lifecycle

Supplyant · Media buyer

Supplyant · Analyst

05 Weekly meeting rhythm

Standing format (Mondays, 30 min)

Cadence at each step boundary (extra meetings)

Edit tasks

Edit client